Author Archive

Increasing Your Facebook interactions

February 15th, 2012 No comments

We found this article a while back and thought we’d share it with you. In their infographic “Anatomy of a Fan”, the social media and e-commerce experts at Moontoast identify the different levels of interaction that users have with your facebook page/brand.  But how do you attract those users that will have the high levels of interaction (and subsequently promote your brand the most).  The co-author of Facebook Marketing All-In-One for Dummies, Amy Porterfield, has written a piece on Mashable with a few tips on getting your fans to become “super fans.”  You can read it here, and you can view the “Anatomy of a Fan” infographic below.

Anatomy of a Facebook Fan

Categories: General, Social Marketing Tags:

An Inside Look at the Social Consumer Part 2

December 20th, 2011 No comments

In our previous post we saw the research from Beyond Consultancy on consumer interactions in the digital age.  Their latest infographic is very helpful in breaking down the different consumer fields and channels of influence that they researched.  Check out the infographic below to view the different consumers and how they are influenced by online technology including search results, brand pages, facebook shares, and much more.

Categories: General Tags:

Managing your E-Reputation

December 20th, 2011 No comments

How do you manage your online presence in the modern day? KBSD, a firm that specializes in Digital Marketing and SEO, has put together an infographic on E-Reputation.  Whether it’s managing your brand or your own personal social media, there are some great tips here for making sure that the information you share online is the information you want to share.

Managing your E-Reputation Infographic

Categories: General Tags:

Adobe to end support of Flash on mobile devices

November 22nd, 2011 No comments

Adobe announced recently that they will no longer be developing flash for mobile devices.  Listing a number of reasons, foremost being the lack of support from Apple on their iOS, the company has stated that they will be focusing on “a larger strategic shift at Adobe” one that includes a “greater focus toward HTML5, as well as the Adobe Creative Cloud and the services that it provides.”  You can read more about the withdrawal here.

DivergingSoul Media has been paying close attention to the Flash vs HTML 5 argument since it became newsworthy in January 2010 with the release of Apple’s iPad.  Because many of the websites we built used Flash video players, we had to adapt quickly to these challenges.  We made it our mission to ensure that our client’s content was able to play across browsers and across devices.  In order to achieve this mission, we created a hybrid method for delivering video content on our websites.   This method consists of implementing an HTML 5 video player with a Flash “fall back” player.  By using the strategy, we provide “early adopters” who are on modern web browsers and devices the ability to watch video regardless of their situation while we maintain the older Flash platform for those who have not updated their browsers or who are on older devices.  Of course, which video player to use and how it is coded is just one part of the puzzle to delivering high quality video on websites.  Today, viewers expect web video to have very little buffer time and that the playback is smooth and consistent.  To learn more on how to optimize your website’s video content, contact us today at and we’ll be glad to help you.

Inbound vs Outbound Marketing

November 14th, 2011 No comments

Out is old, in is new. At least according to the latest findings from Voltier Digital.

In their study, Voltier addresses the changing attitudes of consumers and necessary shift from traditional, one-way “Outbound Marketing” to the social media produced “Inbound Marketing”.

With statistics such as 84% of 25-34 year olds admitting to leaving a website because of an advertisement, and 86% of people skipping television ads, the need for a shift in marketing is obvious.

Better for companies is the finding that even with the average budget spent on company blogs and social media doubling in the last two years, inbound marketing practices cost 62% less per lead than traditional outbound marketing.

For more information on Inbound Marketing check out the infographic below and contact us today to learn how GraVoc & DivergingSoul Media can help you shape your online marketing plan.

Inbound Marketing vs Outbound Marketing

Categories: General Tags:

An Inside Look at the Social Consumer

November 9th, 2011 No comments

In a new study conducted by Beyond Consultancy we get to see the workings of the modern day consumer and how their buying habits are tied to social media.

The results show that interactions such as sharing or “liking” a product are much more common and influential with products they call “low involvement”.  Low involvement products in the study are low cost, easily bought items like music or baby products.  With “high involvement” products (expensive purchases with high consumer research, like cars or high end electronics), more traditional social interactions such as reading reviews or visiting the product’s website have greater influence.

In the study, 20% of consumers are classified as “high sharers”.  This important demographic is more likely to be influenced by social media when looking at low involvement products and in turn will have a high spread of influence when they share their buying habits.

Perhaps most importantly in the research was the fact that although social media is continuing to move forward in the area of marketing and advertising, search results remain king in the land of e-commerce, consistently topping the list of “influential channels”.

For more ideas on how to know your customer and shift your social media accordingly, view the infographic below or read the full article here.

New website for Buck’s Battle!

November 4th, 2011 No comments

Screenshot of

It has been our privilege to help set up an online presence for Buck’s Battle – a local cause focused on Non-Hodgkin’s Lymphoma and specifically Eric “Buck” Buckley’s battle with the disease.  The site has more information on Eric and his family, ways to contribute, and information on upcoming events.  Check it out at and Join the Battle!