DivergingSoul Media Production

It has been said that nearly 65% of people consider themselves to be visual learners.  That is why today more than ever businesses are turning to visual training aids to educate their staff.  DivergingSoul has been fortunate enough to work with several different organizations to help produce unique video training materials.  The companies we have worked with have all had a different approach to training.  Some companies have chosen a very formal and traditional tone for their materials.  Other clients have taken a more light-hearted approach to training.  No matter what the tone, DivergingSoul has helped these clients transform their often tedious training materials into dynamic media presentations.  With a combination of video production, animation and web development we’re able to create unique training materials on a variety of budgets.  DivergingSoul Media Production is based in Peabody, MA just outside of Boston.  We work with companies both large and small throughout Massachusetts and the rest of New England.  If you’d like to see some of our latest corporate training video productions please contact us today or visit us online at www.divergingsoul.com.

We are pleased to announce there are some new developments within our digital sign network. The most notable change is that we now have a content management system for our clients to update their sign on their own. In the past we had simple ways of allowing vendors on the DS2 Network to make updates to their displays. Unfortunately these previous updating methods were clunky and did not give our clients direct access to their content. With DS2′s new content management system client’s can completely manage all of their content by adding and removing advertisements, setting ads to run for specific lengths of time, changing the order in which the ads appear and much more. This new content management system is web based and can be accessed from any computer through a secure login system. The DS2 content management system is very easy to use and gives clients the ability to update multiple display with a few simple clicks.

DivergingSoul is proud to be a full service digital sign solution providing everything from installation to production and content management. To learn more about joining the DS2 network and adding digital signage to your business please visit www.ds2network.com.

A few weeks ago we helped Perfect Parties, an event planning company based in Peabody,MA, get some video and photos of their event in Boston.  The event featured the installation of an artificial ice rink on the Rose Kennedy Greenway.  DivergingSoul was on hand to video tape the installation from start to finish.  We also took some great photos of the rink being set up in an urban setting.  Check out our Facebook page to see some photos of the event.  If you need a videographer or photographer for your event or project  please contact us at info@divergingsoul.com.  DivergingSoul Media Production is based just outside of Boston in Peabody, MA

Recently DivergingSoul finished a video for Holden Oil in Peabody,MA.  The footage was compiled over the past year and we used an old audio commercial that Holden’s had made for the audio track.  Holden Oil will be using their new video on their website and also on their digital sign which is also managed by DivergingSoul (DS2 Digital Sign Network) .

Video Production is a service that DivergingSoul Media Production was built around.  We film nearly all of our projects now in high definition and we use a variety of editing tools to acheive the best video results for our customers.  If you’re in Peabody, MA or the Boston area visit our website at www.divergingsoul.com.  Here you can learn more about our video production services including videography, editing, animation and much more.  You will also find links to our You Tube page where you can see many examples of our video work.  DivergingSoul Media Production is located in Peabody, MA just north of Boston, Massachusetts.

Last week DivergingSoul helped Champion’s Catering (www.championscatering.com) in Peabody, MA design their new website.  Champion’s was looking for a simple web site to drive their online business and display their services.  We used elements of flash at the bottom of the home page by creating a “grill” like video loop to accent the home page design.  Some other features include an imbedded news blog and calendar so the Champion’s Team can keep their availability up to date online and also keep their patrons informed of their latest news and events.  DivergingSoul also helped Champion’s redesign their logo which is displayed prominently at the top of their website.  Behind the scenes we used DivergingSoul’s custom SEO (search engine optimization) formula to improve Champion’s Catering organic results in search engine queries.  If you are looking to re-design your website or improve your current website’s search engine performance, contact DivergingSoul today!  We work with individuals and business throughout the North Shore and Boston Area and will be happy to help your site improve it’s online presence. Visit us at www.divergingsoul.com

Now through October 31st, 2009 you can advertise on all three of DivergingSoul’s DS2 locations for $150. The DS2 network includes the Peabody – Lynnfield YMCA, Holden Oil Service Station and Wavelengths Hair Salon and Day Spa. All of our locations are high traffic establishments located in Peabody, MA. Your ad will be seen by hundreds of people on a daily basis and is perfect for businesses that are promoting specials, creating brand awareness or quite simply looking to advertise their services. Visit www.ds2network.com today to find out more about our fall special.

DivergingSoul’s DS2 network was launched in the spring of 2009 in efforts to bring high quality digital signage to local businesses. In August the network grew once again with the addition of Wavelengths Hair Salon & Day Spa in Peabody, MA.
Wavelengths had been experimenting with different marketing strategies and the addition of a digital sign to their salon was a natural and affordable solution. Wavelength’s digital sign feature information about the salon, services they offer and products from their Bare Escentiuals make up line. The Wavelength’s DS2 is also used from monthly promotions to attract new business and clients.
Digital signage is not a break through technology however DivergingSoul has made installing digital signage in local businesses easy and affordable. DivergingSoul handles everything from purchasing your equipment and installation to content management and advertising. If you own a business in the Boston area, Massachusetts or Southern New Hampshire contact DivergingSoul today to find out more about our DS2 network. You can visit us online at our digital signage website at www.ds2network.com.

It is always nice to hear our clients say that our work has enriched and benefited their business.  Recently two of our clients, GraVoc Associates and Mike & Co Contractors, informed us of the positive results they are seeing with the SEO services we provided them.

Dan Vassallo of GraVoc has been actively blogging on the Gravoc site, www.gravoc.com , for the past year and noted the success of GraVoc’s website since DivergingSoul re-designed it in the fall of 2008. 

Dan writes: “In November 2008, we started working with DivergingSoul on a project to increase our web presence and search engine optimization. We had previously worked with DivergingSoul on several projects, including a redesign of www.gravoc.com. We were happy with the site, but what good is a quality website if nobody knows about it, nobody can interact with it, and nobody can find it while searching the Internet? Printing the address on our business cards wasn’t getting the job done.

The part of the project I have worked the most closely with DivergingSoul with has been the launch of the GraVoc News Blog. After setting up an account for us, DivergingSoul gave me instructions on how to leverage the blog as a way to gain more hits on search engines. While I was skeptical at first when I began to write, they were right: A search for our company returns over four times as many hits as it did only six months ago, so DivergingSoul was right about how blogging can enhance a company’s web presence.

The blog is a more dynamic way for me to demonstrate GraVoc’s knowledge and responsiveness to issues that are facing our customers and potential customers. Our blog helps us show that we are a diligent and capable service provider instead of telling and hoping people take our word for it. With the direct feed from the blog to the web site, people are reading the content we have to offer. Within the last month alone, I have heard kind words about the blog’s content from a loyal customer, a potential vendor, and even a competitor. This is tremendous news, as the people who actually contact you about your writing are a very small minority of the number of people who read it. If this large pool of readers deems the content valuable, it gives them a compelling reason to visit GraVoc.com regularly and to keep GraVoc on the forefront of their consciousness.

While many companies have established corporate blogs just to abandon them because of the minor time commitment, we have stuck to it as a result of the persistence and guidance provided by the folks at DivergingSoul. DivergingSoul’s efforts to improve our SEO by encouraging us to maintain our blog have resulted in our ability to create a subtle, non-intrusive, but valuable marketing tool. DivergingSoul helped us turn what other companies consider a burden into a real asset.”

Mike Pace, owner of Mike & Co. Construction, also noted that he has seen increased business since the launch of his web site, www.buildwithboss.com, in June 2009.   Mike said, “I did not think I would see results so quickly from my web site.  People are finding me from all over the globe including, of all places, Switzerland.  My customer’s feedback has been that my new web site looks very professional and is very easy to navigate.  Working with DivergingSoul to bring my web site to life was a great experience and beneficial to the future of my business.”

DivergingSoul will continue to provide it’s customers in Peabody, Boston, Massachusetts and beyond with high quality web and media products at prices they can afford.  If you are looking to increase traffic to your web site, contact DivergingSoul today by visiting www.divergingsoul.com

We’re proud to announce that July 6, 2009 marked the third year of operation for DivergingSoul Media Production.  We’d like to thank all of our friends, family and clients for their continued support  of our company and mission. 

DivergingSoul was founded on the mission to create progressive digital media that parted course from the norm (“Diverging”) but carried our true stamp of passion and creativity (“Soul”).  Our company set out not to become “another video production company” but we set out to become a company who used the latest in digital media technology to create affordable and unique business media solutions. Over the past 3 years we have been fortunate enough to work with some great clients on a range of projects including: audio, video, web, multimedia, print, marketing and much more. As we grow we hope to expand our services, sharpen our skills and most importantly continue to create digital media with DivergingSoul!

Last week DivergingSoul launched a new web site for local Peabody contractor Mike & Co. The web site, www.buildwithboss.com, was designed and built by the DivergingSoul team and is the first web site that Mike and Co. has had in their 35 years of business. The web site itself is simple in design but features information about Mike and Co, their services and a photo gallery of their finished work.nbsp; Buildwithboss.com also features SEO (search engine optimization) which will hopefully generate new business for Mike and Co in the current slow economy. For more information on DivergingSoul’s web design and search engine optimization (SEO) services please visit us at www.divergingsoul.com