This summer DivergingSoul Media was fortunate enough to have the assistance of Eleni Maistrellis aka Eleni the Intern. Eleni, a junior at the University of Massachusetts-Amherst, worked at the DivergingSoul Production lab about 20 hours a week from June to August. Her ability to learn quickly and to shift gears between web, video a writing project made her a great addition to the DivergingSoul team. Eleni spent a lot of her time in WordPress, writing for our blog and supporting our WordPress based customer sites. She also did video production work on some of our YMCA projects and she helped design the DivergingSoul Media 5th Anniversary t-shirts. A big thank you goes out to Eleni from the DivergingSoul team. All your hard work is very much appreciated and we hope to have you back again soon!
Video is everywhere. It’s on your favorite website, it’s in public lobbies and facilities, it’s on your phone, virtually everywhere you go video is being used as a major vehicle for distributing information. Why should your website be any different? If you aren’t using video in your online marketing strategy then here are some statistics that might make you reconsider. These results are from a one month study (May 2010) by comScore.com. The numbers are pretty incredible:
In May 2010…
84.8 percent of the total U.S. Internet audience viewed online video.
144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
The duration of the average online video was 4.3 minutes.
Comment on our blog or Facebook page and let us know what you think about online video or visit our You Tube channel to see some of the video we have created.
We just added a new video to our portfolio section. Check it out. This video was made as a web promo for La Casa De Pedro of Watertown, MA. We shot and edited this video for Web Studio Boston and it includes highlights of the restaurant and on camera talent Julie Trueria. If you have any feedback drop us a comment.
Using video to train employees and organizations is not a foreign concept. For years companies have been using videos to instruct their workers on topics such as OSHA regulations, safety, workplace conduct and more. Quite often these video libraries can be very expensive and the videos you get with them are either generic, dated or both. At DivergingSoul Media Production we recognize this ongoing dilema and we are proud to offer custom video production to help train your employees. We’ve worked with several companies in New England to provide videos and animations that speak directly to the viewer and what they’ll be working on. We also can build unique online training portals that allow employees to train from virtually anywhere. Management can track who has completed training via our custom administration portal assuring that your employees are up to speed with your company’s requirements. To learn more about our how our services can help your company and its’ training process, call or email us today!
Building a website or blog for your company can be a daunting task. The first obvious step is to find a designer who is creative and builds attractive sites. Once you have a designer however the “fun” doesn’t end. You need to have someone optimize your site for search engines, shoot and edit video, take staff photos, create animations, develop backend systems for content management, and the list goes on. At DivergingSoul Media production, a division of GraVoc Associates, we offer a full service, start to finish approach to developing your website. We begin by meeting with you to find out out your goals, expectations and budget for your web development project. After meeting with you we draft up a design that reflects your company’s style and branding while maintaing web standards and techniques use by today’s most popular sites. Once a design is in place we develop and build the site code from scratch or put the design on top of a CMS (content management system) platform such as WordPress.
DivergingSoul Media can even handle all the extras that make your site “pop” such as flash animations, video production, and high quality photography. After your web site has been built, we can optimize it for search engines using our custom organic SEO (search engine optimization) formula. This will help your site get found online by new patrons and clients. Part of our custom SEO process is building social networking portals such as blogs and Faceboook pages and integrating those portals back into your main website .
DivergingSoul is a “one stop shop” for all your web development needs taking the hasel out of finding several contractors to build a complete and attractive website. Come check out our web development portfolio or see some of our video production and animation work in our video portfolio.
DivergingSoul Media and GraVoc Associates want to wish all of our friends, family and customers a happy and healthy new year! In 2011 we will continue to research, develop and strengthen our media services. We are proud to say that we have made many advancements in 2010 as to what we can offer our clients and we will continue to be a progressive, digital media company moving forward. If you know an individual or organization who is considering web development, video production or any of our other niche services, please direct them to our portfolio page to see live examples of our work. Thank you all for your continued support. Happy New Year!
Last year we launched an exciting partnership with Lynn Classical High School (Lynn, MA) to create educational staff webpages for their faculty. The program, coined ESP, was a great success and provided LCH’s staff a way to engage their students with a medium they are very familiar with, the Internet. DivergingSoul’s Educational Staff Pages gives teachers and administrators a simple way to post homework assignments, class schedules, links and materials for class topics, and an online forum to have discussions that extend beyond the walls of the classroom. Take a look at all of the features DiveringSoul’s ESP program has to offer by downloading our information sheet here: http://www.divergingsoul.com/esp.pdf
It has been said that nearly 65% of people consider themselves to be visual learners. That is why today more than ever businesses are turning to visual training aids to educate their staff. DivergingSoul has been fortunate enough to work with several different organizations to help produce unique video training materials. The companies we have worked with have all had a different approach to training. Some companies have chosen a very formal and traditional tone for their materials. Other clients have taken a more light-hearted approach to training. No matter what the tone, DivergingSoul has helped these clients transform their often tedious training materials into dynamic media presentations. With a combination of video production, animation and web development we’re able to create unique training materials on a variety of budgets. DivergingSoul Media Production is based in Peabody, MA just outside of Boston. We work with companies both large and small throughout Massachusetts and the rest of New England. If you’d like to see some of our latest corporate training video productions please contact us today or visit us online at www.divergingsoul.com.
We are pleased to announce there are some new developments within our digital sign network. The most notable change is that we now have a content management system for our clients to update their sign on their own. In the past we had simple ways of allowing vendors on the DS2 Network to make updates to their displays. Unfortunately these previous updating methods were clunky and did not give our clients direct access to their content. With DS2′s new content management system client’s can completely manage all of their content by adding and removing advertisements, setting ads to run for specific lengths of time, changing the order in which the ads appear and much more. This new content management system is web based and can be accessed from any computer through a secure login system. The DS2 content management system is very easy to use and gives clients the ability to update multiple display with a few simple clicks.
DivergingSoul is proud to be a full service digital sign solution providing everything from installation to production and content management. To learn more about joining the DS2 network and adding digital signage to your business please visit www.ds2network.com.
This summer DivergingSoul Media was fortunate enough to have the assistance of Eleni Maistrellis aka Eleni the Intern. Eleni, a junior at the University of Massachusetts-Amherst, worked at the DivergingSoul Production lab about 20 hours a week from June to August. Her ability to learn quickly and to shift gears between web, video a writing project made her a great addition to the DivergingSoul team. Eleni spent a lot of her time in WordPress, writing for our blog and supporting our WordPress based customer sites. She also did video production work on some of our YMCA projects and she helped design the DivergingSoul Media 5th Anniversary t-shirts. A big thank you goes out to Eleni from the DivergingSoul team. All your hard work is very much appreciated and we hope to have you back again soon!