Author Archive

DivergingSoul Launches New Website for Vulcan Tools

November 28th, 2012 No comments

DivergingSoul recently launched a new website for Vulcan Tools. Their new site, built on the WordPress platform, features each of Vulcan’s products. The products have been carefully categorized to allow for customers to easily find exactly what they are looking for, or browse through their options.

Based in South Hingham, with additional warehouses across the United States, Vulcan Tools is a fifth-generation, family owned and managed company. Since 1890, they have specialized in manufacturing top of the line working tools. See more about Vulcan Tools, and their new site, at

Categories: DSOUL News, Web Development, Wordpress Tags:

Mobile Devices are Coming to Thanksgiving

November 21st, 2012 No comments

Thanksgiving is a time of family, friends, food, and … mobile devices? According to a recent infographic from Digitas, mobile devices are playing an increasing role in holiday planning and shopping. They even dubbed this Thanksgiving “Mobile Thursday.”

From a survey of more than 2,000 adults, here’s some of what they found:

  • 40% will use their mobile device for Thanksgiving preparations
  • 28% of smartphone or tablet owners will use their device to shop on Thanksgiving day. This figure is doubled from last years survey
  • 22% of students would decline a Thanksgiving invitation if they knew they would not be allowed to use their mobile device

Whether you agree with “Mobile Thursday” or not, this infographic clearly shows the growing popularity of mobile devices, and especially mobile shopping. Mobile shopping makes it quick and convenient for consumers to purchase whatever they want, whenever they want, by placing the shopping experience right in the palm of their hands…even at the Thanksgiving table. Mobile devices may soon seem like part of the family!



Categories: General, Mobile App Development Tags:

The Secret to Facebook Engagement

November 15th, 2012 No comments

Getting people to engage with their Facebook content is one of the top concerns many businesses have when it comes to Facebook marketing. This infographic, created by OPENforum, breaks down the secret formula to “The Simple Science of Facebook Engagement.”

Among these tried and tested techniques:

  • Posts with images have a 39% higher interaction rate than average
  • Posts with 80 characters or less have a 23% higher interaction rate
  • The best time to send out a post is 3 p.m. Wednesday

Start testing out these tricks for yourself, and see what works best for your audience.


Categories: Social Marketing Tags:

DSOUL Creates Infographic for Healthy Peabody Collaborative

November 5th, 2012 No comments

DSOUL recently designed and created this infographic for the Healthy Peabody Collaborative to help get their message out about the issue of medical marijuana. The infographic presents facts about medical marijuana in a visually engaging way to further inform people on this issue. The Healthy Peabody Collaborative makes it their mission to reduce alcohol, tobacco and other drug use through collaboration among youth, parents and the broader community to create a stronger, healthier Peabody. The organization also aims to prevent bullying and hunger. Check out their new infographic below:





Categories: DSOUL News, General Tags:

DivergingSoul Announces: Kitchen Design Consultants Website Launch

November 1st, 2012 No comments

DivergingSoul recently launched a new website for Kitchen Design Consultants. This is the first website for the company. The site is streamline and easy to navigate, and  features a gallery page and images throughout to showcase their work. We built their site on the user friendly WordPress platform to allow for simple user editing and gallery additions as their company evolves.

Kitchen Design Consultants specializes in both commercial and residential kitchens and bathrooms. With over 30 years of experience, they use their expertise to bring their clients exactly what they are looking for while meeting their budget. Based in Peabody, the Kitchen Design Consultants showroom is a compilation of superior selection, fine design and expert craftsmanship, featuring the latest choices in granite and laminate countertops as well as the best names in quality cabinets.

See more of Kitchen Design Consultants and check out their work at their brand new site,!

Categories: DSOUL News, Web Development, Wordpress Tags:

The Internet “Timeline”

October 24th, 2012 No comments

What if the Internet had a Facebook? Well, thanks to the web and mobile products education company Grovo, we can see just what the Internet’s Facebook timeline might look like. Grovo has – very creatively – turned their own Facebook Timeline into a detailed “History of the Internet.” Their timeline, which dates back to 1535 in New York, New York, highlights the most important “milestones” in Internet history.

The Internet’s milestones leading up to its birth include: Charles Babbage’s first “computer” of 1837, the founding of DARPA in 1958, MIT’s “Intergalactic Network” of 1962, the first e-mail sent in 1971, and of course, “the Internet is born” in 1983. After the revolutionary birth of the Internet, Grovo’s timeline highlights: the first internet worm attacks of 1988, the first search engine, “Archie,” created in 1990, the launch of Yahoo! in 1994, who could forget AOL Instant Messenger in 1997, the “Twitter Revolution” of 2009, and continues all the way up to “Facebook goes public” in 2012. There are 109 Internet milestones in total. Check out the “History of the Internet” at

Enjoy these classic viral videos, featured in the timeline, that made Internet history:

“Peanut Butter Jelly Time” – 2001

“Lazy Sunday” – 2006

“Charlie bit my finger” – 2007

Old Spice video campaign – 2010


Categories: General Tags:

The Future of Mobile Marketing

October 15th, 2012 No comments

Mobile marketing is taking off and allowing for more personalized ad experiences than ever before. A new technology, Sonic Notify, uses inaudible sound waves projected through any speaker or microphone to trigger mobile notifications at any specific time or place.

With new Sonic Notify technology, you can now get personalized mobile notifications and deals exactly when they would come in handy. For example, walk through the door of your favorite store and a coupon that you can use right then and there is automatically summoned to your phone. Receive the recipes for the mouth-watering dishes the “Top-Chefs” are cooking up in front of you. Keep up with the football game with stats and other content right there in the stadium.

How does this seemingly magical technology work? First, the company interested in Sonic Notify must have a mobile app. The next step is to install the Sonic Notify technology  into the app through Sonic’s SDK, which can be downloaded straight from their website. After the technology is installed, Sonic Notify will provide them a unique and inaudible  audio file. The company must then take the audio file, assign it to the content they choose, and incorporate it into their media. The media may be on television, an in-store radio, sports event, carefully placed devices in food aisles, or anything else that involves a speaker. After that, the Sonic Notify technology is ready to send out content to anyone in the area with the mobile app.

Who’s already using it? Lady Gaga sends out mobile content to her concert-goers during shows filled with exclusive photos and polls for fans to vote for an encore song. Country star Miranda Lambert has integrated Sonic Notify into her mobile app for users to get exclusive content at her concerts, or while watching her music videos.

On their website, Sonic Notify offers three demonstrations of their technology  for you to try out yourself. In their demonstrations Sonic Notify is employed in clips from “Top Chef,” “Men in Black” and a NY Giants football game. Check them out and see what you think! Is this new audio technology a first look into the future of mobile marketing?

Read more at, or at Sonic Notify’s website.


Wavelengths Salon Website Launch, and How to Get Your Business on “Board” with Pinterest

August 29th, 2012 No comments

Today at DivergingSoul, we are unveiling our latest website production – We worked with Wavelengths Hair Salon and Day Spa, located in Peabody, to design a new website that expresses who they are as a company and encourages customer interaction. Built on the user-friendly WordPress content management system, salon staff can easily keep their clients up-to-date with frequent blog posts and image uploads of their recent work, adding a strong personal touch to the site.

The social media platform Pinterest also plays a big part in Wavelengths Salon’s new site. We set up a Pinterest account for the salon, which can be found at, and integrated it throughout the site to give clients a little inspiration for their next salon service. We also added “Pin It” buttons to the site to allow for visitors to easily “pin” their favorite Wavelengths creations on their own Pinterest pages. Wavelengths’ Pinterest page is also the focus of a new digital sign we created for them as part of this project. The digital sign is displayed in the salon, and rotates through their Pinterest pins. As they wait, clients can get ideas and inspiration in a new and fun way. Stop in Wavelengths Hair Salon and Day Spa to check out their new sign, or visit to see their new website.

Want to know more about Pinterest, and how it could help your business? Pinterest acts as a virtual collage about you and your interests. You collect, organize, and share images that interest you, inspire you, or just make you laugh.  These images become “pins,” and are linked back to the original source. “Pins” are then placed on “boards” that can be categorized into anything you’d like. Yes, it’s mostly dominated by females as of now, but there’s plenty of room for everybody – even your business. It’s a perfect way to introduce your brand in a highly creative and engaging way.

Ready to get your business started on the third most popular social network in the U.S.? Here’s how in 5 steps:

  1. Join. This is obvious, but even if you’re not up for pinning just yet, you may want to reserve your name for when you’re ready. Pinterest recently dropped their “invite-only” policy, and the site is now open for anyone to easily join.
  2. Add a “Pin It” button. Adding the “Pin It” button to pages on your website will make it easy for customers to pin their favorite items of yours onto their boards.
  3. Showcase Your Personality. Tailor your boards to reflect who you are as a business and the lifestyle you represent. If you have products to sell, display your products within various themes that promote these values. Chobani does a great job with this. Their boards feature recipes with their yogurts, nutrition, fitness, humor and cuteness to go along with their motto, “Nothing But Good.” If you don’t have products to sell, take some notes from Mashable. The news source for the “Connected Generation” displays their nerdy personality through boards related to tech and gadgets, social media, and web humor.
  4. Host Contests. Contests are a great way to get people involved and gain exposure for your business. Especially on Pinterest, where everything spreads fast and far. Contests can be as simple as earning the most Likes or Repins for your items, to more complex ones such as British Midland International’s “Pinterest Lottery.” No matter what contest you decide to host, the “repinning effect” will show your business to a large network of pinners.
  5. Pinterest as a Focus Group. Get a feel for the public opinions of your business and products by looking closely at what people are commenting, liking and repinning. This will give you insight into what is working for your business and what isn’t, and help you decide what steps to take next.
  6. Learn from the Best. Follow some of the biggest names on Pinterest and take notes on how their showcasing their personality and engaging followers. Here’s some to get you inspired: Perfect Palette, Whole Foods, Nordstrom, and General Electric.

Here’s some more info on Pinterest from MDGadvertising:


A Look Back into the Internet of 2002

August 27th, 2012 No comments

Do you remember your internet experience 10 years ago? If not, here’s a reminder – you were waiting 12.5 minutes to download a song, and 16 seconds for a web page to load. You may have been catching up with your friends of Friendster, or maybe  you weren’t even using the internet, since only 9.1% of the world was.

Here in 2012, 16 seconds would almost certainly ensure about a couple hits to the refresh button, or complete loss of interest. We Facebook, not Friendster. And we depend on the Internet for work and life, along with 33% of the world. What will we see in another 10 years? Will today’s 6 second average page load be a lifetime in 2022? Will Internet users triple again to 99% of the world? Only time will tell,  but for now take a quick trip back in time to 2002 and see how far the Internet has come with this infographic from



Categories: General Tags:

The Warren Group Website Launch

August 24th, 2012 No comments

DivergingSoul is pleased to announce the production and launch of a new website for The Warren Group, The Warren Group collects and compiles data on real estate sales and ownership throughout New England and offers a range of real estate products, information services and printed and online publications. They focus on publishing, data solutions, and events. Launched earlier this summer, is WordPress based and utilizes custom fields and post types to fully represent this multifaceted company. Check out their new site!

Categories: DSOUL News, Web Development, Wordpress Tags: