Archive for the ‘General’ Category

Mobile Devices are Coming to Thanksgiving

November 21st, 2012 No comments

Thanksgiving is a time of family, friends, food, and … mobile devices? According to a recent infographic from Digitas, mobile devices are playing an increasing role in holiday planning and shopping. They even dubbed this Thanksgiving “Mobile Thursday.”

From a survey of more than 2,000 adults, here’s some of what they found:

  • 40% will use their mobile device for Thanksgiving preparations
  • 28% of smartphone or tablet owners will use their device to shop on Thanksgiving day. This figure is doubled from last years survey
  • 22% of students would decline a Thanksgiving invitation if they knew they would not be allowed to use their mobile device

Whether you agree with “Mobile Thursday” or not, this infographic clearly shows the growing popularity of mobile devices, and especially mobile shopping. Mobile shopping makes it quick and convenient for consumers to purchase whatever they want, whenever they want, by placing the shopping experience right in the palm of their hands…even at the Thanksgiving table. Mobile devices may soon seem like part of the family!



Categories: General, Mobile App Development Tags:

DSOUL Creates Infographic for Healthy Peabody Collaborative

November 5th, 2012 No comments

DSOUL recently designed and created this infographic for the Healthy Peabody Collaborative to help get their message out about the issue of medical marijuana. The infographic presents facts about medical marijuana in a visually engaging way to further inform people on this issue. The Healthy Peabody Collaborative makes it their mission to reduce alcohol, tobacco and other drug use through collaboration among youth, parents and the broader community to create a stronger, healthier Peabody. The organization also aims to prevent bullying and hunger. Check out their new infographic below:





Categories: DSOUL News, General Tags:

The Internet “Timeline”

October 24th, 2012 No comments

What if the Internet had a Facebook? Well, thanks to the web and mobile products education company Grovo, we can see just what the Internet’s Facebook timeline might look like. Grovo has – very creatively – turned their own Facebook Timeline into a detailed “History of the Internet.” Their timeline, which dates back to 1535 in New York, New York, highlights the most important “milestones” in Internet history.

The Internet’s milestones leading up to its birth include: Charles Babbage’s first “computer” of 1837, the founding of DARPA in 1958, MIT’s “Intergalactic Network” of 1962, the first e-mail sent in 1971, and of course, “the Internet is born” in 1983. After the revolutionary birth of the Internet, Grovo’s timeline highlights: the first internet worm attacks of 1988, the first search engine, “Archie,” created in 1990, the launch of Yahoo! in 1994, who could forget AOL Instant Messenger in 1997, the “Twitter Revolution” of 2009, and continues all the way up to “Facebook goes public” in 2012. There are 109 Internet milestones in total. Check out the “History of the Internet” at

Enjoy these classic viral videos, featured in the timeline, that made Internet history:

“Peanut Butter Jelly Time” – 2001

“Lazy Sunday” – 2006

“Charlie bit my finger” – 2007

Old Spice video campaign – 2010


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A Look Back into the Internet of 2002

August 27th, 2012 No comments

Do you remember your internet experience 10 years ago? If not, here’s a reminder – you were waiting 12.5 minutes to download a song, and 16 seconds for a web page to load. You may have been catching up with your friends of Friendster, or maybe  you weren’t even using the internet, since only 9.1% of the world was.

Here in 2012, 16 seconds would almost certainly ensure about a couple hits to the refresh button, or complete loss of interest. We Facebook, not Friendster. And we depend on the Internet for work and life, along with 33% of the world. What will we see in another 10 years? Will today’s 6 second average page load be a lifetime in 2022? Will Internet users triple again to 99% of the world? Only time will tell,  but for now take a quick trip back in time to 2002 and see how far the Internet has come with this infographic from



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“The Internet Map”

August 6th, 2012 No comments

Google Maps may not be able to map out the Internet, but Russian programmer Ruslan Ekineev has done it for us. Ekineev has mapped out the world’s Internet connections as they appeared at the end of 2011 in what he titled, well, “The Internet Map.” “The Internet Map” is a collection of circles, or planets, of different sizes and colors, resembling a galaxy. It plots 350,000 websites from 196 countries. Each circle represents a website, and the size of each circle is determined by website traffic. The colors of the circles pertain to their country of origin. For example, China is yellow, Russian is red, Japan is purple, and the United States is teal. The circles are then arranged relative to how often users switch between the sites. You will notice that sites with the same country origin and similar content will be clustered closer together on the map. Ekineev has also added a search bar to his map for easy finding of your favorite sites. Check it out and see where your favorite sites map out in the galaxy that’s not so far, far away.



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The Gravels Speak to Students in the Early College High School Initiative

July 27th, 2012 No comments

Dave and Brian Gravel were recently honored to be invited by North Shore Community College to speak to students participating in their Early College High School Initiative. The summer program, which is comprised of first generation college bound students from Lynn Classical High School, focuses its curriculum on technology and college success.

On wednesday, Dave (President/CEO of GraVoc) and Brian (co-founder of DivergingSoul) visited the program to speak about the business and creative applications of technology. They talked to the students about GraVoc and DivergingSoul, the path they took to get there, and the uses of technology within their businesses. They also offered words of advice and lessons learned to help these future college students reach their goals. Dave and Brian would like to thank the Early College High School Program for the opportunity to educate and make a difference.

Categories: DSOUL News, General Tags:

DivergingSoul and GraVoc ‘Remember Janny’

July 25th, 2012 No comments

This past weekend, members of the GraVoc family were proud to participate in the Janice McCarthy Memorial Golf Tournament. GraVoc Vice-president Cathy Gravel helped to organize the event, while President/CEO Dave Gravel, Steve Rizzo, and DSoul’s Brian Gravel and Matt Molk teamed up on the course. The tournament was part of a series of fundraising events organized as a tribute to the memory of Janice “Janny” McCarthy, a GraVoc friend who passed away in March. We would like to thank all those involved in the golf tournament for such a great day.

For more information on Janice, and the events held in her memory, visit ‘Remember Janny’ at

Steve, Brian, Cathy, Dave and Matt Remember Janny

Categories: DSOUL News, General Tags:

Can You Imagine Your World Without Internet?

July 23rd, 2012 No comments

Only a few years ago, there existed a world without Google, Facebook, Wikipedia, and of course, smart phones. Today, that world seems ancient. Try to imagine it- What would you be doing right now instead of reading this? How would you get life’s toughest questions answered without Siri? Where would you be without your GPS, literally?

According to this infographic from Online Education, our information wouldn’t come from a simple question to Siri or Google, but a $1,200 Encyclopedia Britannica set. Of course, the internet has brought us much more than information, entertainment and convenience – it has given us jobs. The internet creates 2.6 jobs for every one it makes obsolete, and Facebook alone has created 450,000 jobs in the US. DivergingSoul certainly wouldn’t be here without it. So here’s to you, Internet – we can’t imagine life without you!


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4 Hot Trends in Ecommerce, and Introducing Old Time Sport’s Online Shop

July 19th, 2012 No comments

Consumers continue to flock to their computers, rather than the mall to make their purchases. Why? Because the internet gives the people what they want – a simple shopping experience that allows for easy searching for those who know what they want, and organized browsing for those web window shoppers. And as an extra bonus, it saves on gas. While this mass push to ecommerce could unfortunately be detrimental for some businesses, for many others it presents a great opportunity to expand. Expanding your business to the internet can reach a greater customer span, and ultimately greater profit. In fact, American online retail sales are expected to rise to $224.2 billion this year. However, like all things digital, ecommerce is constantly changing and updating. In their “Evolution of Ecommerce Series,” Litle & Co. shared “5 Hot Ecommerce Trends to Watch” to help you adapt your online shop to these changing times. Here are some of the latest trends:

  • Unusual or Commoditized Products – Offer products that are difficult to find anywhere else, competing on individuality rather than price. “Far more important is establishing a brand and reputation for quality that will, in turn, drive demand.”
    Selling commoditized items is typically more difficult online, as consumers feel more comfortable buying them from major retailers. However, affiliating yourself with these major retailers offers a way around this, and can bring you success.
  • The “Mom and Pop” Effect – While they are dwindling in the real world, “Mom and Pop” stores are still alive and well in the digital world. In fact, they can have an advantage with their personalization and customer loyalty. Some companies, such as SumAll are working with these “moms and pops” to provide them with analytics and tools to compete with the larger retailers online.
  • Remarketing – With so much retail competition online, static marketing just isn’t going to cut it anymore. You may want to think about a new marketing strategy – remarketing. Remarketing uses ”multiple touches to generate continued interest in the product.” This strategy can be used to basically “follow” potential customers around the web. When a potential customer leaves your page without making a purchase, your ads can then appear on other sites that person views. Although it may sound creepy, it is advantageous as it can be the one thing that entices that customer back to your site to make a purchase.
  • Mobile – Due to their convenience and portability, ”mobile devices are fast becoming the preferred method of accessing the web.” Therefore, it is important to optimize your site for mobile access, or create a mobile app. Mobile optimization will allow people to access your site and make purchases at any time, anywhere.


DivergingSoul is proud to announce we recently launched an online shop for the local sports apparel store, Old Time Sports. Old Time Sports is “about unparalleled craftsmanship, attention to details and a design niché that celebrates the heritage and tradition of hockey“. They are located in Salisbury, with a new retail location at the North Shore Mall in Peabody. Their online shop allows for easy searching and categorization by team, item and price. Check it out here, and stock up on some team pride!



Categories: General, Web Development Tags:

Happy Birthday, DivergingSoul!

July 6th, 2012 No comments

The 4th of July has passed, but there’s still reason to celebrate. Today is DivergingSoul’s 6th birthday! As we celebrate this special day, we would like to thank our family, friends, and clients for their support through 6 successful years.


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