As a small business it may be intimidating, and often frustrating, being in constant competition with the larger, “top dog” businesses. This David vs Goliath saga with well-known brands who have more than enough money to spend on lavish ads and promotions is all too familiar. It often seems there is no winning against these top competitors. There is one cost effective tool that many small businesses are using to step up to the big business bullies, that tool is social media.
In his article “How Social Media Lets Small Businesses Poke Big Competitors in the Eye,” Shel Israel tells the story of a small Houston coffee shop that was able to “poke the eye” of their big competitor, Starbucks. What could this small coffee shop do that Starbucks couldn’t? The owner, JR Cohen, could personally interact with its customers through Twitter, a move that Starbucks just couldn’t counter. Read this social media success story from American Express Open Forum, and see how one tweet led to a major win for this small business.
If you are interested in pursuing social media for your small business drop us a line! DivergingSoul Media can help you get started by constructing your social media plan, developing your social network platforms and implementing analytical tools to monitor your results. By getting all of that “stuff” out of the way, you’ll be able to focus on the most important aspect of social media, your customers!
Social networks are everywhere. From middle schoolers to grandparents, it is seemingly impossible to find someone without an account. And it’s not just individuals who are flocking to social networks, businesses are successfully using them to market their company and interact with their customers. With the steady addition of new social networks, most recently Google+, finding the right network for you or your business can be a lengthy trial and error process. This infographic from Mashable.com weighs the pros and cons of the top 5 frontrunners in the social network war: Facebook, Twitter, Google+, Tumblr, and LinkedIn. It will bring you one step closer to finding “the one.”
Once upon a time, in a world where technology was changing everything, social networks were born. In their beginning days, social networks made it easy for users to find, connect with, and keep in touch with friends. In just a few years, they grew so big that they became an ideal location for businesses to conduct their marketing and interact with their customers. Today, social networks are more powerful than ever. They are not only a place for individuals and big businesses, but small businesses are increasingly moving in as well. Postling focused in on these small businesses and created an infographic showing just how small businesses use social media, and what works for them. The infographic, created by Alexis Lamster, was featured on Mashable.com. Check it out here.
Need help getting your business’ social media campaign started? DivergingSoul will work with you get your name out there and begin online interactions with your customers. We will also integrate your social media campaign into your company’s website for more efficient marketing and interaction. Don’t you think it’s time for your small business to secure its spot in the social media world? After all, everyone’s doing it!
A new study was recently released by Nielsen showing an increase in video viewing across America, including web video. The study reports that web video viewing has jumped to an average of four hours and 20 minutes per person, per month from three hours and 10 minutes in 2010. The demographics of the study show that adults ages 35-49 comprise the largest group of web video viewers. With web video increasingly becoming a prominent medium through which to distribute information, and ages 35-49 being the target clientele for many businesses out there, isn’t it time to get your business’ video on the web? Web videos can get your message out there in a new and interesting way, useful for marketing strategies and instructional videos. Web videos can help you gain that competitive edge on the internet front that may be just what your business needs.
To read more about the Nielsen study, check out the full article here.
Building a website or blog for your company can be a daunting task. The first obvious step is to find a designer who is creative and builds attractive sites. Once you have a designer however the “fun” doesn’t end. You need to have someone optimize your site for search engines, shoot and edit video, take staff photos, create animations, develop backend systems for content management, and the list goes on. At DivergingSoul Media production, a division of GraVoc Associates, we offer a full service, start to finish approach to developing your website. We begin by meeting with you to find out out your goals, expectations and budget for your web development project. After meeting with you we draft up a design that reflects your company’s style and branding while maintaing web standards and techniques use by today’s most popular sites. Once a design is in place we develop and build the site code from scratch or put the design on top of a CMS (content management system) platform such as WordPress.
DivergingSoul Media can even handle all the extras that make your site “pop” such as flash animations, video production, and high quality photography. After your web site has been built, we can optimize it for search engines using our custom organic SEO (search engine optimization) formula. This will help your site get found online by new patrons and clients. Part of our custom SEO process is building social networking portals such as blogs and Faceboook pages and integrating those portals back into your main website .
DivergingSoul is a “one stop shop” for all your web development needs taking the hasel out of finding several contractors to build a complete and attractive website. Come check out our web development portfolio or see some of our video production and animation work in our video portfolio.
We want to wish everyone out there a safe and happy Thanksgiving. DSOUL has a lot to be thankful this year and we hope you do too.
Social Media making our lives a little easier is one thing we are thankful for. Check out this article to get some tips on how social media can make your Thanksgiving a little easier.
Hey everyone! We’re trying out a new tool that connects our blog to our Facebook page. Stayed tuned for some of our new posts and feel free to comment on them!
As a small business it may be intimidating, and often frustrating, being in constant competition with the larger, “top dog” businesses. This David vs Goliath saga with well-known brands who have more than enough money to spend on lavish ads and promotions is all too familiar. It often seems there is no winning against these top competitors. There is one cost effective tool that many small businesses are using to step up to the big business bullies, that tool is social media.