On July 6, 2006 DivergingSoul Media Production officially opened it’s doors. Shortly after that time, our team began working on a project called Boston Nocturnal. Boston Nocturnal was “your digital guide to Boston nightlife and music”. The show came in the form of a bi weekly web video that contained interviews with bands and DJs as well as bar and club tours. We formulated the rough idea for Boston Nocturnal in the Summer of 2006. After doing quite a bit of research and with some production guidance from Bob Gifford of Gifford Productions, we set out to make Boston Nocturnal happen.
Alongside Brian & Matt, DivergingSoul Media enlisted the help of Zach Pentoney who played a huge role shooting and editing episodes and handling the show’s website. Julie O’Connor (now Julie Trueira) became the show’s star by hosting each episode doing both in studio and on location shoots. Our team ended up producing nine episodes of Boston Nocturnal during the Fall and Winter of 2006. The show gained a solid following and we soon crafted a business plan to take Boston Nocturnal to potential investors. Unfortunately we did not find any investors or advertisers to continue production of the show. We halted production of Boston Nocturnal in early 2007 in efforts to focus on growing our business at DivergingSoul Media Production. Though Boston Nocturnal didn’t garner the success we had hoped for, it produced many wonderful “learning experiences” and of course many great memories. We recently stumbled across some old materials and episodes from Boston Nocturnal and thought it would be fun to share them with you. Take a trip down memory lane and visit the Boston Nocturnal You Tube Channel to see all of our old episodes and to all of you who supported us during our Boston Nocturnal days and continue to support us today, THANK YOU!
As the new year quickly approaches, it’s time to look back at what 2011 has seen, and look forward to what 2012 will bring. As we look back, we can see that one area that has rapidly grown and will undoubtably continue to do so throughout the new year is social video.
Social video allows for a company to create unique content that goes beyond traditional advertising to further engage with an audience across multiple platforms. As they are “social,” these videos can be shared amongst viewers to create a viral campaign.
Hundreds of companies have started up their own social video projects, and we can definitely expect to see many more join the trend in 2012. With increasing competition, brings increasing innovations. In “What’s in Store for Social Video in 2012?” Chris Schreiber names five of these innovations that he predicts will be trending in the upcoming year. They are:
1. Integration of original branded content into broader marketing campaigns
2. More organic video experiences on sites
3. Improved earned media science
4. Widespread adoption of cost-per-view pricing
5. Dedicated social video budgets
Will 2012 be the right time for your company to take the leap into social video marketing?
Read Schreiber’s full article for more information on social video in 2012 at Mashable.com.
Adobe announced recently that they will no longer be developing flash for mobile devices. Listing a number of reasons, foremost being the lack of support from Apple on their iOS, the company has stated that they will be focusing on “a larger strategic shift at Adobe” one that includes a “greater focus toward HTML5, as well as the Adobe Creative Cloud and the services that it provides.” You can read more about the withdrawal here.
DivergingSoul Media has been paying close attention to the Flash vs HTML 5 argument since it became newsworthy in January 2010 with the release of Apple’s iPad. Because many of the websites we built used Flash video players, we had to adapt quickly to these challenges. We made it our mission to ensure that our client’s content was able to play across browsers and across devices. In order to achieve this mission, we created a hybrid method for delivering video content on our websites. This method consists of implementing an HTML 5 video player with a Flash “fall back” player. By using the strategy, we provide “early adopters” who are on modern web browsers and devices the ability to watch video regardless of their situation while we maintain the older Flash platform for those who have not updated their browsers or who are on older devices. Of course, which video player to use and how it is coded is just one part of the puzzle to delivering high quality video on websites. Today, viewers expect web video to have very little buffer time and that the playback is smooth and consistent. To learn more on how to optimize your website’s video content, contact us today at firstname.lastname@example.org and we’ll be glad to help you.
DivergingSoul has added a new green room to their fully equipped studio! While many media production companies do not house a green room in their studio, we at DivergingSoul wanted to ensure that we had all the equipment necessary to provide our clients with the total package of top of the line media production. With this new green room, DivergingSoul is now able to shoot videos right in our very own studio. If your business is looking to put together interviews or customer testimonials, DivergingSoul is the place to go!
Take a look:
The photo below was taken in DivergingSoul’s green room and featured in an article titled “Employees May Be Bank’s Weakest IT Link,” written by GraVoc employee Dan Vassallo. The article and image appeared in June 2011 edition of The Commercial Record.
A new study was recently released by Nielsen showing an increase in video viewing across America, including web video. The study reports that web video viewing has jumped to an average of four hours and 20 minutes per person, per month from three hours and 10 minutes in 2010. The demographics of the study show that adults ages 35-49 comprise the largest group of web video viewers. With web video increasingly becoming a prominent medium through which to distribute information, and ages 35-49 being the target clientele for many businesses out there, isn’t it time to get your business’ video on the web? Web videos can get your message out there in a new and interesting way, useful for marketing strategies and instructional videos. Web videos can help you gain that competitive edge on the internet front that may be just what your business needs.
To read more about the Nielsen study, check out the full article here.
DivergingSoul has produced and published a promotional video to kick off the YMCA 2011 Growing Stronger Together Campaign. To hear member stories and learn more about the campaign, take a look at the video:
Over the past few days (June 6-8th), DivergingSoul has been on hand at the 2011 Energi Broker Summit. Energi, a client of DivergingSoul, provides risk management and insurance solutions for the Energy Industry. DivergingSoul partnered with Energi to work on their web development, digital video, and A/V support. During the Broker Summit, DivergingSoul played a key role in producing digital video and demonstrating Energi’s new website features. All went smoothly, and it was a great success! Congratulations to Energi for a successful Summit! To learn more about this cutting-edge company visit them at www.energi.com.
Video is everywhere. It’s on your favorite website, it’s in public lobbies and facilities, it’s on your phone, virtually everywhere you go video is being used as a major vehicle for distributing information. Why should your website be any different? If you aren’t using video in your online marketing strategy then here are some statistics that might make you reconsider. These results are from a one month study (May 2010) by comScore.com. The numbers are pretty incredible:
In May 2010…
84.8 percent of the total U.S. Internet audience viewed online video.
144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
The duration of the average online video was 4.3 minutes.
Comment on our blog or Facebook page and let us know what you think about online video or visit our You Tube channel to see some of the video we have created.